Treasury Wine Estates cuts 170 jobs as new operating model takes effect

Treasury Wine Estates (TWE) has eliminated 170 jobs as part of a major operational and regional restructuring announced previously by the company. The reductions coincide with the introduction of its new operating model.

According to information attributed to reporting by The Australian, the job losses mainly affect employees in marketing, information technology, finance and other support functions. Most of the eliminated positions are based at the company’s Melbourne headquarters and its other offices.

Office functions account for most cuts

The reporting indicates that some positions at TWE’s vineyards are also believed to have been affected, although no detailed figures were provided for vineyard operations. Based on the available information, the majority of the 170 redundancies are concentrated in corporate and office-based functions rather than in vineyards.

A TWE spokesperson acknowledged the impact of the changes on employees and thanked those leaving the company for their contribution. The source material does not provide details about redundancy terms, the full regional distribution of the cuts or the specific business units affected.

Part of an announced restructuring

The workforce reduction is presented as one element of TWE’s previously announced operational and regional reorganisation, rather than as a standalone measure. However, the available account does not explain how the new model will change decision-making, regional responsibilities or the structure of central corporate functions.

It also does not state whether automation, artificial intelligence or another digital technology contributed to the elimination of marketing and IT roles. The information therefore does not support a direct link between technology adoption and the redundancies; it only identifies these functions as being among the areas most affected.

Next steps remain unclear

No information was provided about possible further job cuts, the expected completion date of the restructuring or its anticipated financial impact. It is therefore not yet clear whether the elimination of these 170 positions completes the organisational changes or represents one stage of a broader process.

The available material likewise does not specify how many jobs were removed from each function, office or vineyard location. Further operational details would be needed to assess how the restructuring may alter TWE’s regional presence and day-to-day activities.

The original report used as the source for this article was published by Grapegrower & Winemaker.