Free AI Playbook Targets Holiday Wine Sales

A new guide for the holiday period

Amy C. Gross announced the release of the Holiday Wine Sales Playbook on October 14, 2026. The free guide is intended for wineries that want to use artificial intelligence to support holiday wine sales while retaining their own communication style.

According to the announcement issued from Houston, Gross has worked in artificial intelligence and wine since 2011. The new publication brings those two areas together around a specific seasonal business topic. The available summary does not state the playbook’s length or format, nor does it explain exactly where it can be downloaded or whether any access conditions apply beyond its description as free.

AI aligned with a winery’s voice

The idea of using AI “in their own voice” is central to both the title and description of the publication. The guide therefore appears to focus not only on adopting AI, but also on fitting its use to a winery’s established way of communicating. However, the source material does not identify the tools, workflows or sales channels addressed by the playbook.

The information provided also does not say whether the guide contains sample content, prompts, campaign plans or case studies. Its level of practical detail consequently cannot be assessed from the announcement alone. The intended size, location or market segment of participating wineries is not specified either.

A winery-specific seasonal focus

The Holiday Wine Sales Playbook connects AI use specifically with holiday wine sales rather than presenting itself as a general guide to technology adoption. Based on the announcement, its purpose is to help wineries apply the technology during this sales period without losing the voice associated with their own business or brand.

No user results, testing data or estimates of potential commercial impact are included in the supplied material. It is therefore too early to draw conclusions about the playbook’s effectiveness or how wineries may put its guidance into practice. Further details about its contents would be needed for a fuller assessment of its methods and scope.

The original announcement was published by Wine Industry Advisor.